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Whether you know it or not, your
customers are being called by fraudulent telemarketers. They exist in every industry.
In the office equipment industry
they are known as toner pirates. Click
here to see an example of a letter written to an end user
explaining the toner pirate situation.
If you are unfamiliar
with toner pirates, they are unscrupulous telemarketers who prey on
businesses everywhere and misrepresent themselves as being from the
"local warehouse" or "local supplier."
They may even say they are calling from Xerox or Canon or Sharp or
any other major copier manufacturer.
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These fraudulent
telemarketers will usually say they are calling about an upcoming
price increase and offer to sell toner at a "special"
price. In reality, the special price is usually two
to four times the retail price. The products sold by these toner
pirates are often counterfeit supplies.
If
you are selling to end-users, they need to be made aware of this
problem. You can send warning stickers (provided by many
manufacturers) and consumers can place the stickers on office
equipment. In addition, you can write a personal letter
to each of your customers making them aware of fraudulent
telemarketers. Click
here to see an example of a pirate alert letter -
written to a customer - explaining the toner pirate problem.
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Customer
Protection Package
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In addition to
profit-producing forms and marketing letters, the e-book Sales Building
Forms, Flyers, & Coupons contains a ready-to-use 7-page Customer Protection Package with information
about:
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How you can avoid becoming a victim
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Eight ways to spot a phone scam
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Who to contact if you suspect a violation
of the law
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How fraudulent telemarketers operate
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Sample letter to revoke products
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Ordering Do's and Don'ts
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SALES
BUILDING FORMS, FLYERS, & COUPONS |
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Your sales will increase
dramatically when you use these 31 pages of proven
successful marketing flyers, forms and coupons including:
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Customer Fax Form
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Customer Survey Form Flyer
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How to Use the Customer Survey Form
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New Prospect Call Report
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Preferred Customer Savings Coupons
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Supplies Agreement Letters
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Marketing Flyer for Annual Agreements
-
How to Sell Annual Agreements
-
Branded Logo Flyers
-
Fax Supplies Marketing Flyer
-
Customer Protection
Package (7 page Toner Pirate Warning information.)
-
Motivational Sales Charts
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